Monday, October 26, 2026 · Edition updated 6:00 AM ETMON, OCT 26 editionNext edition in Next in --:--:--
Intelligence Verdict
Guide · Scams

How to spot a deepfake

Fake videos, photos and voices of celebrities, officials and family members are now used in fraud. In 2025, AI-linked investment scams alone cost over $632 million, by the FBI's count.

6 points

What to do.

Each point is followed by the words it rests on and where they come from.

  1. 1

    Look closely at hands, teeth, eyes and faces.

    “Look for subtle imperfections in images and videos, such as distorted hands or feet, unrealistic teeth or eyes,”

    FBI IC3 public service announcement I-120324-PSA, 'Criminals Use Generative Artificial Intelligence to Facilitate Financial Fraud' · Dec 3, 2024

  2. 2

    Be most suspicious of a celebrity, executive or expert pushing an investment.

    “Investment clubs employ AI-generated videos and voices of celebrities, CEOs, or trusted figures”

    FBI IC3, 2025 Internet Crime Report · Apr 2026

  3. 3

    Expect realistic fakes of candidates and officials around elections.

    “Scammers also exploit artificial intelligence (AI) tools to generate highly realistic voices, images, and written messages”

    FBI IC3 public service announcement I-101526-3-PSA, 'Scammers Exploit 2026 U.S. Midterm Election to Perpetrate Multiple Fraud Schemes' · Oct 15, 2026

  4. 4

    Check that the contact details belong to the organization the message claims to come from.

    “Confirm unsolicited contact information is associated with the organization it claims to represent.”

    FBI IC3 public service announcement I-101526-3-PSA, 'Scammers Exploit 2026 U.S. Midterm Election to Perpetrate Multiple Fraud Schemes' · Oct 15, 2026

  5. 5

    If a caller or video asks for something, hang up and contact the organization yourself.

    “Verify the identity of the person calling you by hanging up the phone,”

    FBI IC3 public service announcement I-120324-PSA, 'Criminals Use Generative Artificial Intelligence to Facilitate Financial Fraud' · Dec 3, 2024

  6. 6

    Never send money or crypto because of a video or call alone.

    “Do not send money, gift cards, cryptocurrency, or other assets to people you do not know”

    FBI IC3 public service announcement I-120324-PSA, 'Criminals Use Generative Artificial Intelligence to Facilitate Financial Fraud' · Dec 3, 2024